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May 15, 2004
The Amex Black Card
Snopes.com has a good piece on the infamous "Black Card," American Express Centurion, which carries a $2500 annual fee (long-time cardholders are gradfathered at the old $1000 rate) and comes with airline and hotel status.
Perhaps the most interesting revelation in the piece, aside from learning that Amex concierges got an aspiring actress an audition with a soap opera, is that the card actually originated out of an urban legend. Rumors abounded that the famous and super-wealthy had a card like this, and that's what gave American Express the idea to offer it.
- "There had been rumors going around that we had this ultra-exclusive black card for elite customers," says Doug Smith, director of American Express Europe. "It wasn't true, but we decided to capitalize on the idea anyway. So far we've had a customer buy a Bentley and another charter a jet."
Personally I'll stick to my Diners Club card.
Posted by gleff at May 15, 2004 8:24 AM
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